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Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to improve your conversions, then you need to track your website KPIs. In this guide, we’ll break […]

Search engine optimization (SEO) is the process of improving visibility on a search engine such as Google, Yahoo!, or Bing. SEO is an important aspect of any digital marketing strategy and online presence. For small businesses, improving SEO is a relatively inexpensive and accessible tactic to make information about the business and its offerings easier

In the world of sales and marketing, technology and AI have become the new rock stars. With platforms like ChatGPT reaching 1 million users in just five days, it’s clear that Martech is now at the top of the marketing agenda. Yet, finding solid, practical advice on how to maximise the potential of Martech, alongside

In the web era faster means better? The answer is yes. At least for what is related to our topic. Indeed, today we are talking about page load time: what is it and why is so important that we write an entire post about it? Page load time indicates the time needed to download and view

Improving your site speed and web performance isn’t optional.  At least not if you want to perform well on the SERP, and keep your visitors engaged. But before you buy a caching plugin and start optimizing your code, you’ll need to know what you should work on.  And that’s why you need to use the

Delivering a fast and seamless website is essential for ensuring an excellent end-user experience. Amazon’s famous study found that every 100 ms of added latency cost them 1% in sales. This is why numerous resources are available on the topic, and companies often invest significant resources in optimizing their websites. Tools like Cronitor RUM help

From building relationships to being a digital extension of your brand, we look at why it’s so important to have a strong online presence in today’s digital age with 10 simple steps. The benefits Having a website can be useful for businesses as it is a place to promote your brand and can result in

Picture a person walking into a store, taking a five-second look around, then turning on their heel and walking back out. Not only did this would-have-been/could-have-been customer not make any purchases, they probably didn’t even get a lasting impression of the place that might warrant a return. Instead, they just, well, bounced. The same phenomenon

E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales in the final quarter of 2024. For e-commerce businesses, though, tracking your success is essential to ensuring you’re getting the most from your marketing efforts. In e-commerce, metrics and key performance indicators (KPIs) are data points that allow you to

SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success. SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and specializations in