Author name: admin

Improving your site speed and web performance isn’t optional.  At least not if you want to perform well on the SERP, and keep your visitors engaged. But before you buy a caching plugin and start optimizing your code, you’ll need to know what you should work on.  And that’s why you need to use the […]

Delivering a fast and seamless website is essential for ensuring an excellent end-user experience. Amazon’s famous study found that every 100 ms of added latency cost them 1% in sales. This is why numerous resources are available on the topic, and companies often invest significant resources in optimizing their websites. Tools like Cronitor RUM help

From building relationships to being a digital extension of your brand, we look at why it’s so important to have a strong online presence in today’s digital age with 10 simple steps. The benefits Having a website can be useful for businesses as it is a place to promote your brand and can result in

Picture a person walking into a store, taking a five-second look around, then turning on their heel and walking back out. Not only did this would-have-been/could-have-been customer not make any purchases, they probably didn’t even get a lasting impression of the place that might warrant a return. Instead, they just, well, bounced. The same phenomenon

E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales in the final quarter of 2024. For e-commerce businesses, though, tracking your success is essential to ensuring you’re getting the most from your marketing efforts. In e-commerce, metrics and key performance indicators (KPIs) are data points that allow you to

SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success. SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and specializations in

SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth. When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast. So when my recent client demanded these deliverables ASAP, my response

As a search engine user yourself, when you want to know how to do something or explore your options around a decision, chances are you’ll use a long-tail keyword. Maybe you’ll search Google for [warm places to visit in December] when you’re planning your next getaway or [how to make strawberry shortcake] on a wet

The what, why, who, how of martech. TLDR;  A quick definition – martech, or marketing technology, is the intersection of marketing and technology, which can be simplified using the 4Ps.  The current martech landscape contains 11,000+ solutions, due to the explosion of the industry. In fact, MarTech growth has seen 7,258% growth in just the last