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Martech stands for marketing technologies, namely technical tools and software that marketers use to achieve business goals. The Martech Landscape comprises all those vendors who build and provide dedicated software for marketing actions. Apart from the general meaning of the term, there is an actual visual Martech Landscape that takes the shape of a marketing technology landscape supergraphic, […]

Are you looking for a beginner’s guide to Google Analytics? Do you want to know how Google Analytics works? What does Google Analytics do, anyway? Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn. Hi there 👋. My

What is Google Analytics? Google Analytics is a web analytics service that provides numerous analytical tools useful for insights on website performance and marketing campaigns. Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. The service is part of the Google Marketing Platform

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and you could get penalized. Some

Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking. The Dangers of Black Hat SEO to Your Website  There are many dangers involved with Black

Search engine optimization (SEO) draws organic leads to your website over time, while PPC (pay-per-click) campaigns reach out to potential customers or clients directly via short-term targeted campaigns. Effective digital marketing strategies consist of a thoughtful combination of these two powerful tools for reaching your target audience. What Is SEO? Search engine optimization is a multifaceted marketing strategy that helps

Search engine optimization (SEO)—which, as the name suggests, entails optimizing your content for search engines—can be time-consuming. Many different factors impact your site’s ranking, including keywords, content quality, page load times, and videos. If you don’t keep up with Google’s constantly changing algorithms, your business will likely struggle to stay at or near the top

At Metric Marketing, we love tackling complex SEO challenges every day. But we also come across simple things that any website owner can fix. One of the common SEO issues is missing alternate text (alt text, alt attributes, or alt tags) on images. Sure, some may debate the value of alt text as a Google

The term “SERP” (search engine results page) is a common buzzword among digital marketing professionals, but many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website—and, in turn, a business—so learning how they work and how to leverage them is essential. The ever-changing algorithms used by major

If you’ve ever heard the terms data layer and data warehouse, you might wonder if they mean the same thing. While they’re related, they actually serve different purposes. Let’s break it down in a simple way. What is a Data Layer? Think of the data layer as the middleman that helps software and applications manage