News & Insights From Our Experts

Are you looking for a beginner’s guide to Google Analytics? Do you want to know how Google Analytics works? What

What is Google Analytics? Google Analytics is a web analytics service that provides numerous analytical tools useful for insights on

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you

Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms

Search engine optimization (SEO) draws organic leads to your website over time, while PPC (pay-per-click) campaigns reach out to potential customers or clients

Search engine optimization (SEO)—which, as the name suggests, entails optimizing your content for search engines—can be time-consuming. Many different factors

At Metric Marketing, we love tackling complex SEO challenges every day. But we also come across simple things that any

The term “SERP” (search engine results page) is a common buzzword among digital marketing professionals, but many outside the field

If you’ve ever heard the terms data layer and data warehouse, you might wonder if they mean the same thing.

In the world of digital analytics, pixel tracking and Google Tag Manager (GTM) are essential for understanding user behavior, optimizing

Is your business on TikTok yet? Or are you still considering how you’ll use it and whether it’s a good

From AI-driven ad optimisation to ground-breaking content creation tools, here are the latest AI launches from the tech giants that